Power Catamaran World

Passagemaker 50 from Aventure

The Passagemaker 50 is a new model being introduced by Aventure Power Catamaran.

Tim Jordaan says the economic meltdown around the globe is a wake-up call to boatbuilders such as Aventure Power Catamaran which he heads.

"The crisis has affected all of us, but in a strange way, it as woken us up as well," Jordaan says. "We have spent more time finding easier and quicker ways to build, more cost-effective, and at the same time trying to make catamarans, which are largely ugly craft, more attractive to the consumer."

For example, in the new Aventure 50 Passagemaker, which has a beam of 15.85 feet, "we have managed to offer four full-size master bedrooms with two very large bathrooms.

"We moved the single drive station back and three feet higher which allows the client and his wife the opportunity to desigh their own galley, free-standing dinning table and forward seating/sofa, blinds, carpets, all handcrafted and delivered.

"This feature insures the participation of the owners and allows them to create a home away from home. This design is easy to build, very cost-effective, with lots of storage area, including a laundry with washer and separate dryer.

"There are still buyers, but buyers who demand more than just a fancy vessel that does not really suit all their needs," Jordaan says. "We believe that a well-designed power catamaran, with the look of a motor boat, not a sailboat without a mast, has many advantages, and will now create a market of its own in this day and age."

With Balsa Core hull, Nida Core deck and sides, twin 315-hp diesel engines, 8.5-kw generator, 48,000 BTU AC, autopilot, chartplotter, radar and VHF radio as standard, the price of the Aventure 50 Passagemaker works out to US$585,000 or 496.000 Euros.

All Aventure powercats are designed by Angelo Lavranos and built at its factory in Cape Town, South Africa.

The new Aventure 50 Passagemaker features four full-size staterooms with two large heads.

World Cat acquires Glacier Bay

Founded in 1990, Glacier Bay became the best-selling powercat brand in the U.S. before running into financial difficulties. The popular 3080 Express Cabin is shown.

World Cat, which has battled Glacier Bay Catamarans for market share for more than a decade, has purchased the assets of shuttered Glacier Bay in a deal sealed February 20. Nevertheless, the two brands will remain competitors.

Glacier Bay, based in Washington, has run into financial difficulties in recent years and shut down the factory this winter. World Cat, based in North Carolina, is backed by the financial strength and management smarts of its parent, Hornet Capital. The holding company also owns American Composites, a leader in outsourcing services for the FRP industry.

Andrew Brown (left) and his partner, Chris Brockway (right), are majority owners of the parent.  Brown continues as president of World Cat while Brockway is the new president at Glacier Bay. Together, they dominate the small powercat market, even without the recent failure of Twin Vee.

In a statement, Brockway describes Glacier Bay as Mercedes-Benz and World Cat as BMW.

"They have very distinct brands and different customers," Brockway said. "Our goal to keep these brands separate and our challenge is to continue chipping away at the V-hull market.  We need to continue to educate the marketplace as to the significant advantages of owning a power catamaran. The V-hulls are our competitors . . . they have historically owned the market share we seek.”

Indeed, monohulled boats own about 90 percent of the U.S. market for fishing boats and sports cruisers.

"World Cat has competed with Glacier Bay for over 10 years and this competition will continue in the future," Brockway said. "World Cat will focus on the performance of their semi-displacement hulls and Glacier Bay will continue developing full displacement cats. 

"World Cat will stay a fishing boat that can cruise while Glacier Bay will continue being a cruising boat that can fish."

Brockway said he and Brown are  “thrilled to be able to carry on the strong tradition of high-quality displacement cats as pioneered by Glacier Bay. The union of these two brands will provide incredible synergy and ability to serve our combined customers better. We are extremely fortunate to have this opportunity and look forward to meeting all of the customers and dealers.”

Brockway, six days after the deal closed, took charge of the Glacier Bay Online Forum to announce the acquisition and extend a welcome to existing Glacier Bay owners:

"Glacier Bay has thousands of satisfied owners, a huge global brand, and is the father of the power catamaran market in the United States. Glacier Bay owners are proud of their boats and the incredibly soft and stable ride in rough water. They are passionate about the brand, their dealer, and their fellow Glacier Bay owners. Along with our loyal Glacier Bay dealers, we intend to do the right thing for you all and continue taking care of your service issues. Our customers are our best sales people! We need to take care of the brand advocates and our most valuable asset . . . YOU!

Currently, Glacier Bay offers 14 models, from the 2240 Dual Console to the 3480 Hardtop. In the World Cat stable, there are 10 models, from the 230SF Center Console to the 320EC Express Cabin.

Glacier Bay was founded in 1990 by Larry Graf. He left in 2005 and has been developing and promoting a power proa under the Aspen Catamarans banner.

World Cat has a reputation for building quality boats that perform well in all weathers and seas. The high-performance 250DC Dual Console is pictured.